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Research papers

Comments on T. Nowak's and S. Smith's paper

There are some criticisms and comments we would like to append to our paper. The criticisms are self-directed, since I feel that we may not have fully communicated some elements of the T-Meter technique.

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Seymour Smith
June 15, 1971
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Citation

Smith, S. (1971a, June 15). Comments on T. Nowak's and S. Smith's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-t-nowak-s-and-s-smith-s-paper


Research papers

Advertising works

Today, we want to share with you some new and exciting advertising research that The Coca-Cola Export Corporation, and Seymour Smith Associates have conducted in the past year. It is new in the sense that it marks the first adaptation of the T-Meter...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Authors: Theodore Nowak, Seymour Smith
Company: The Coca-Cola Company
June 15, 1971
×

Citation

Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-works